The quality of the page and the relevance of the content to the search query will determine its place in the result pages that Google provides to those who conduct the search.
The ambition, of course, is to appear on the first page among the top 10 results, SEO activity is making our site more Google-friendly as well as surfers, so we increase the likelihood that the site will appear higher on the relevant results pages and at the same time be accessible and user-friendly.
SEO promotion is currently built from multiple strata, technical, design, content and user experience, each contributing their own part in promoting the site to the desired search results.